Company Snapshot

Primary is a gender-non-prescriptive, inclusive kids clothing brand started by Galyn Bernard and Christina Carbonell in 2015. The company was founded on the idea that kids clothing should be affordable, feel amazing, and be free of logos and slogans so that all kids can truly shine. Our customers are incredibly passionate about our mission, leading to strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable business, and hiring the best people to help us get there. Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes, and team culture.